Every billboard in New York is a spend that grows the longer you think about it, Times Square alone looks ruinous. The gold card held to camera puts the payment a second away. You click for the bill and for what he put up there.
How the packaging works
Title
The word every turns one purchase into an unbounded spend.
Thumbnail
The card raised in Times Square catches the purchase a second before it happens.
Remix this
Use this when the word every turns a normal action into an absurd one. Shoot yourself mid-act in the most expensive-looking spot, the setting does the pricing for you.
The transferable lesson
The word every can turn a purchase into a spectacle.
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