A strange iron machine holding a block of cheese begs one question, what does this thing actually do. Showing it restored and loaded mid-use promises you will see it work. The date in the title turns an odd gadget into a piece of history.
How the packaging works
Title
It dates the machine and names the payoff, a full restoration.
Thumbnail
It shows the finished machine loaded with cheese, about to work.
Remix this
When your subject is an object viewers cannot name, show it whole, clean and ready to use. The what-is-this question pulls harder than a before-and-after split.
The transferable lesson
An unnameable object ready to work is its own hook.
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