16:06Building The Most Mysterous Deep Hole Underground Swimming Pool
Save referenceCuriosity Gap
A neat round hole drops through the middle of the pond like a plug pulled from the earth, and two men dive straight at it. How deep does it go and where do they end up? The image asks the question and refuses to answer.
Title
The title promises a mysterious deep hole below the pool.
Thumbnail
The thumbnail shows two men diving at a neat round hole in the pond.
If your build or method has one feature nobody has seen before, make that feature the centre of the frame and show someone committing to it. The mid-air moment adds the pull of what happens next.
Centre the never-seen feature, add commitment
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.