18:03Building The Most Secret Temple Underground House With Water Slide To Underground Swimming Pools
Save referenceCuriosity Gap
The bright green water and the person half inside the hole make a scene you cannot quite explain. Where does the hole go? The title promises a hidden temple below, so the strange surface becomes a door you need to see opened.
Title
The title promises a secret temple hidden below.
Thumbnail
The thumbnail shows a person half inside a strange green hole with water pouring in.
Use this when your work has a hidden layer. Show the entrance mid-use rather than the reveal itself, because a person disappearing into something is a question, and the answer sits behind the click.
An entrance mid-use is a question
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.