The arrow runs from a grey blob to a finished pink donut, so the promise is the leap you will make. The blob matters as much as the donut because it looks like something you could do today. Beginner on the image removes the excuse.
How the packaging works
Title
Names the software and version so searchers land in the right place.
Thumbnail
Shows the before and after so the reward of the tutorial is visible.
Remix this
When you teach software, show the exact result a first-timer will finish with, next to the rough starting state. Skip screenshots of the interface, the viewer buys the outcome, not the menus.
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