Water appears to pump itself with no motor, which your brain flags as impossible. The question on the image names the exact puzzle, and the arrow points at the spot where it happens. A clear diagram of a mystery beats a face here.
How the packaging works
Title
The title flags weird behaviour without explaining it.
Thumbnail
The image shows the strange device and asks how it powers itself.
Remix this
If you teach anything with a mechanism, show the mechanism clearly and ask the one question it raises. When the device itself is strange enough, it can replace your face entirely.
The transferable lesson
A visible mechanism plus one question beats a face.
NicheScience
Click driverCuriosity GapExpectation Violation
Visual signalUnusual ObjectArrowSupporting Text
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.