8:05REACTING TO "SIDEMEN - THIS OR THAT (OFFICIAL VIDEO)"
Save referenceIdentity & Self-Relevance
Fans recognise every face here, which is the whole engine. KSI's disgusted look beside the Christmas video he is judging promises a verdict without giving a word of it away. If you know the group, you already care what he thinks.
The title names exactly what gets reacted to, in the series' standard format.
The disgusted face beside the video's stars teases a verdict without words.
Use this when your audience already knows you and the thing you are judging. Show your honest reaction face beside the subject. The expression sells a verdict the viewer has to click to hear.
A reaction face beside the subject sells an unspoken verdict
What to avoid copying
This runs on in-group recognition. A stranger gets nothing from these faces, so the format only fits an audience that already knows the cast.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.