8:56the new avatar movie is strange (review)
Save referenceCuriosity Gap
'Masterpiece or mess?' hangs the verdict between two poles and refuses to land, so the click settles the bet. The screaming face on plain white keeps the film recognisable at a glance. The title's 'strange' hints his take will not be the safe one.
Title
The title flags a fresh review with a hint the take is unusual.
Thumbnail
The thumbnail cuts the film's face onto white and hangs the verdict between two poles.
When you review anything your audience is deciding on, frame the packaging as an either-or verdict and withhold your side. The two poles must genuinely both be possible, or the tease feels hollow.
Hang the verdict between two believable poles
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.