9:27How Jenna Ortega Became Wednesday Addams | Teen Vogue
Save referenceCuriosity Gap
Fans want to know how the performance was built, and the thumbnail lays it out as a map. Three versions of her sit on a timeline, steps like 'learn cello' named but not explained. The structure is visible, the substance is not, so the gap holds.
Title
The title promises the story of how the famous role was built.
Thumbnail
The thumbnail shows three stages of the transformation laid out on a timeline.
Use a labelled timeline when you break down how a result was made. Name the stages, never the lessons inside them, so the map intrigues without giving the answer away.
Name the stages, withhold what happens inside them
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.