One hundred dollars is the whole trick. Beginners assume investing needs serious money, and that small, concrete figure removes the excuse. The title confirms it is a step by step guide built for them, so the click feels safe rather than salesy.
How the packaging works
Title
The title tells beginners this is a guided walkthrough built for them.
Thumbnail
The image drops the entry cost to a number anyone can find.
Remix this
If your audience thinks starting needs money or skill they lack, put the smallest honest starting number in the image. The lower the bar, the more beginners walk in.
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