One hundred days is long enough to change a person, and that number does the promising. The image asks what it costs, a hand dissolving into pixels beside the words real life. You click to see what that much time in a headset does.
How the packaging works
Title
The title commits to a number of days big enough to matter.
Thumbnail
The image shows a hand dissolving and asks whether this is still real life.
Remix this
When your idea is an experiment, make the duration the headline number and give the image the question the number raises. A committed timespan sells effort no claim can fake.
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