The two scores do the persuading. Everyone with bad credit knows where they sit, so 540 against 815 lets you place yourself on the map instantly. The matching faces show how each side feels, and the title promises the move between them can be quick.
How the packaging works
Title
The title names the problem and promises speed.
Thumbnail
The two scores with matching expressions show the exact before and after.
Remix this
When your topic has a number people already track, show a believable bad figure and a strong good one. Viewers self-place between them, which turns a generic promise into their own gap.
The transferable lesson
Bracket the viewer's own number between two states
15:12