3:36Make Great Coffee with a Moka Pot
Save referenceCuriosity Gap
The camera goes somewhere you have never looked, inside the pot mid-brew, and the strange view makes you stop to work out what you are seeing. That fresh angle earns the click. The image text then repeats the title word for word, a surface spent twice.
The title makes the plain promise, great coffee from this pot.
The thumbnail shows the brew from inside the pot, then repeats the title in text.
Use this when your process has a moment nobody normally sees. Shoot the working part up close and mid-action, letting the odd angle do the stopping. Give the text a different job from the title or cut it.
An unseen angle stops the scroll on familiar objects.
What to avoid copying
The thumbnail text is the title again. The inside-the-pot shot needed no caption.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.