39:24Simon Sinek's Life Advice Will Change Your Future (MUST WATCH)
Save referenceCuriosity Gap
Do what the 99 percent are not doing is a command with the middle missing. What are they not doing? You cannot answer, and a known face saying it makes the answer feel worth having. The line also splits you from the crowd, which flatters.
The title supplies the famous name and the life-changing promise.
The thumbnail places a bold command beside his face while hiding the actual behaviour.
When your advice inverts what most people do, phrase the image text as a command about the majority and hold back the action itself. Commands confront where how-to lines just describe.
Command statements with a withheld action out-pull descriptions.
What to avoid copying
The motivational video label just names the genre. That surface could carry stakes or a second hook instead.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.