You expect snow and get thousands of strange white stalks under a snowboard. Your eye cannot file what it is seeing, and an image the brain cannot name does not get scrolled past. The title adds commitment, he crossed the world for this.
How the packaging works
Title
The title admits the snow is fake and stakes 10,000 travelled miles.
Thumbnail
The board grounds the sport while the bristle field breaks the snow expectation.
Remix this
Use this when the tool or surface behind your topic looks alien up close. Fill the frame with the strange texture and keep one familiar object in shot for grounding. A stranger must still tell what activity it is.
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