On the left is the football you watch, on the right the same player as the machine sees him, a skeleton wrapped in numbers. One word sits between them with a question mark. You click to learn how the numbers make that call.
How the packaging works
Title
The title names the tournament and promises the working of its instant replay brain.
Thumbnail
The thumbnail splits a real match photo against the machine's skeleton-and-numbers view of the same moment.
Remix this
Use this when technology or a process sees your subject differently from a person. Put the human view and the system's view side by side, and let one short label name the decision at stake.
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