7:04How to Make a Night Lamp out of Epoxy & Wooden Skewers | Epoxy Resin Project
Save referenceExpectation Violation
Cheap wooden skewers should not end up glowing green. The left side shows the boring bundle anyone could buy, the right shows an object you cannot explain. The arrow between them dares you to connect the two.
Title
The title lists the humble materials so the finished object sounds impossible.
Thumbnail
The thumbnail puts the plain bundle and the glowing result side by side.
If your before and after look drastically different, show both with an arrow between them. The gap must be huge at a glance, because a mild change reads as no change at feed size.
The bigger the before-after gap, the stronger the click
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.