7:07How Nike Took Over The World Cup
Save referenceTimeliness & Exclusive Access
This landed while the World Cup was on, and the image stages the final as a fight between the brands on the shirts. Two famous faces, two logos, one trophy between them. The title promises the business war hiding inside the game everyone was watching.
Title
It turns a sports moment into a business story with a clear winner.
Thumbnail
It stages the live final as a brand-versus-brand fight using faces everyone knows.
Use this when a big event your audience is watching touches your subject. Put the faces and symbols they already know in the image, and let the title reveal your angle on the moment.
Ride a live moment; add the angle only you teach.
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.