Level 1 is two simple chords. Level 6 is a page drowning in notes. The jump between them is huge, and the title promises one level further than the image shows. Musicians rank themselves against the ladder, which makes not clicking feel like quitting early.
How the packaging works
Title
It sets the format and promises a top level the image never shows.
Thumbnail
It proves the gap between beginner and expert with two real pages of music.
Remix this
Use this when your skill has clear levels. Show the easiest stage beside a far harder one and let the gap sell the climb. Keep the top level out of the image so the viewer must click to reach it.
The transferable lesson
Show easy beside expert and withhold the top rung.
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