'Make the logo bigger' is the client line every designer has heard, so the joke lands only if you belong. That wink picks its audience better than any label could. The real interface panels behind him back up the advanced claim.
How the packaging works
Title
The title promises six advanced tips for people past the basics.
Thumbnail
The dreaded client quote and real design panels wink at working designers.
Remix this
If your audience shares a private joke or a dreaded phrase, put it on the image and play against it. It filters in exactly the people who get it. Check outsiders can still tell what the video is about.
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