38:31How to Live: 1 Life Formula from 620 Hours of Psychotherapy
Save referenceScale & Specificity
620 hours of therapy boiled down to one formula is a huge trade in your favour. Someone else paid the time and the money, you get the takeaway. The image skips the numbers and sells the feeling of becoming someone new instead.
Title
The title trades 620 hours of therapy for one formula, and hides it.
Thumbnail
The dreamlike double portrait and two words sell the person you could become.
Use this when you can honestly count the hours, clients or reps behind one lesson. Put the big number against the single takeaway in the title, and let the image carry the emotion the numbers cannot.
A big honest number against one single takeaway
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.