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Finding a 28 year old Sonic the Hedgehog Flipbook thumbnail7:46

Finding a 28 year old Sonic the Hedgehog Flipbook

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What to study

Identity & Self-Relevance

If you grew up with a Sega, you know Sonic on sight, and 1993 dates this to your childhood. The pages are caught mid-flip, so you want to see the animation run.

How the packaging works
Title

'Finding' makes it a discovery rather than a purchase, and '28 year old' says how long it has lasted, a second angle on the thumbnail's 1993.

Thumbnail

Hands and flipbook fill the frame, so the object is the star, and the white card against the blue cutting mat makes Sonic easy to spot at feed size.

Remix this

When your topic involves something your audience loved as kids, show the original object up close in your hands and put its year in big type. Let the title frame it as a find, not a review.

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Finding a 28 year old Sonic the Hedgehog Flipbook thumbnail

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The transferable lesson

Put the year on the object they grew up with.

NicheAnimation & Short FilmsGaming
Click driverIdentity & Self-RelevanceTimeliness & Exclusive Access
Visual signalLarge NumberPhotographyNo faceHeadline Text
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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