20:22Why Tokyo Is the Opposite of Every Major City
Save referenceCuriosity Gap
'Every major city' is too big to picture, so the thumbnail picks one you know, London, and sets it against Tokyo. Cool blue against hot red says opposite at a glance. The old maps don't show how they differ, so you click to find out.
'Opposite' claims far more than 'different', and it's hard to guess how a city as big as Tokyo could be the reverse of the rest.
TOKYO and LONDON in coloured boxes read clearly at feed size, and the old maps say this is about how the cities are laid out without giving away the difference.
When your claim compares one thing against everything else, pick one familiar example to stand for everything. Put the two names side by side in contrasting colours, and let the title make the bigger claim.
Let one familiar rival stand in for everything else.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.