22:44I paid £110,000 to become a pilot...here's what I make
Save referenceCuriosity Gap
If you're weighing flight school, the real question is whether £110,000 pays off. The stripes on the shoulders say this is a working pilot, and the payslip looks real. But the net pay is blurred, right where the finger points.
Putting the £110,000 cost first frames the pay as a verdict on that investment, and 'here's what I make' promises a real number, not a range.
A red PAYSLIP header reads instantly at feed size, and the pink Net Pay row is the one highlighted line, so your eye goes straight to the blur.
When your video reveals a number people badly want to know, show the real document it lives on and blur that figure. Point at the blur, and put the cost or effort behind it in the title.
Show the real document, blur the one number, point at it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.