The title says he broke the system but never says how. The image adds its own unexplained verdict, genius. A famous face stops the scroll, and two loud claims with no reasoning between them push you into the video for the argument.
How the packaging works
Title
The title makes a big claim about a known artist and hides the how.
Thumbnail
The stylised portrait and one bold verdict word give the claim a face.
Remix this
Use this for a breakdown of someone well known. Put your one-word verdict on the image and the unexplained claim in the title. Just make sure the borrowed face is one your audience actually recognises.
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