7:18STOP Flying With a Carry-on, Instead try This (3 simple rules)
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If you hate paying for bags, FREE with an arrow to a soft purple bag promises a way round the fee. 'STOP Flying With a Carry-on' is a surprise, because a carry-on is meant to be the cheap option.
'3 simple rules' says the switch is easy, and also hints there are conditions that decide whether the bag really flies free.
One huge word and one arrow tell the story at feed size, and the purple bag stands out against the grey cabin, so the arrow's target is obvious.
When your method saves viewers money, put one money word like FREE huge in the thumbnail, with an arrow to the thing that delivers it. Let the title tell them to stop what they thought was the cheap option.
Put the saving in one word, with an arrow to its source.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.