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The secret behind weirdly perfect UI designs

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What to study

Curiosity Gap

Three-dot menus are in almost every app, so a red circle round one under 'Stop using these.' reads like a correction on your own work. The title links it to weirdly perfect designs. What's wrong with the dots, and what replaces them?

How the packaging works
Title

'Weirdly perfect' names a feeling designers know, a UI that looks right without them knowing why, and 'secret' promises the reason is one thing they can learn.

Thumbnail

The full stop makes the headline a flat instruction, and the red hand-drawn circle picks out an icon so small you'd never think it mattered.

Remix this

When a big result depends on one tiny detail, zoom in on the real screen and circle that detail in red, like a correction. Let the title promise the big result so the small fix feels worth learning.

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The secret behind weirdly perfect UI designs thumbnail

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The transferable lesson

Circle the tiny detail, and promise the big result it unlocks.

NicheWeb DesignGraphic Design
FormatAdvice
Click driverCuriosity GapIdentity & Self-Relevance
Visual signalHeadline TextCircle HighlightArrowUI ScreenshotScreenshotBlurred BackgroundNo faceIcon
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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