11:39Why New York Is the Opposite of Every U.S. City
Save referenceCuriosity Gap
New York and Los Angeles are the rivalry Americans already argue about, dense island against endless sprawl. Putting the two side by side hands you a guess about why New York is different. You click to see if that guess is right.
Naming every American city pulls in viewers wherever they live in the US, because the claim is about their own city too, not just New York.
At full size Manhattan's narrow island and LA's wide pink spread hint at the answer, but at feed size only NEW YORK and LOS ANGELES really read.
When your audience already half knows the answer, don't hide it. Show the matchup they argue about, and let the title's 'why' promise the full reason, so the click becomes checking their own guess.
Show the rivalry they argue about, and let them check.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.