23:36I Took Gordon Ramsay To My Favourite Restaurant in London
Save referenceStakes & Tension
Gordon Ramsay is famous for blunt verdicts, and here the host's own favourite restaurant is on the line. Gordon's half smirk gives nothing away. The dish looks great, so you click to find out if he agrees.
'My Favourite' makes it the host's own taste being tested, not a random restaurant, and 'in London' gives viewers a place they could book themselves.
An arrow runs from WILL HE APPROVE to the plate, putting the dish on trial, and the orange circle shows it big enough for you to judge it too.
When you can put something you care about in front of a tough expert, make their verdict the question. Show their face, circle the thing being judged, and keep the answer for the video.
Put your favourite in front of the toughest judge.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.