24:58why women's pockets are useless
Save referenceCuriosity Gap
If you wear women's jeans, you know a pocket that won't take your hand, let alone a phone. Here the hand stops at the knuckles. 'still broken' says the problem is old and nobody has fixed it, so why not?
'useless' is the blunt word people already use for these pockets, so the title sounds like it's on their side before it explains anything.
Cropping to the waist keeps attention on the pocket, and the yellow dashed line shows a hidden inside shape you can measure against the hand.
When your topic is a small everyday frustration, show it happening on a real person and outline the hidden culprit so its size is obvious. Add a word that says the problem has gone unfixed for years.
Make the hidden problem visible, and say nobody's fixed it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.