Donald Trump is a name you know. Steve Ross may not be, yet the map gives Ross a slice of Manhattan about as big as Trump's, right next door. Calling it a battle leaves you asking who Ross is and who won.
How the packaging works
Title
'Battle' turns a story about property deals into a fight with a winner and a loser, which makes a map of streets worth clicking.
Thumbnail
On a near-black map the only colour is the blue and red blocks and their name tags, so it reads at once as two sides claiming territory.
Remix this
If your story is a rivalry over land or a market, draw it as territory on a plain dark map. Tag each side with a name and colour, and pair a famous rival with one your viewers don't know yet.
The transferable lesson
Draw a rivalry as territory, and name both sides.
NicheReal EstateBusiness
FormatDocumentary
Click driverStakes & TensionCuriosity Gap
Visual signalMapArrowSupporting TextSide-by-Side ComparisonSaturation ContrastTop-Down ViewIllustrationNo face
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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