8:33FORGET LinkedIn. This Is Where People Actually Get Hired
Save referenceExpectation Violation
If LinkedIn applications have got you nowhere, FORGET LinkedIn is welcome news. The thumbnail crosses its logo out and points at Slack, an app people use for work chat, not job hunting. Wilson's shush says it's a secret, so you click to learn how.
'Actually' says the place you've been told to use isn't where hiring really happens, and 'This Is Where' only makes sense once you see the Slack logo.
The crossed-out LinkedIn logo sits between a finger to the lips and a finger pointing at Slack, and the red 17 badge suggests messages waiting there.
When your advice replaces the obvious tool with one people know for something else, cross out the old logo and point at the new one. Keep how it works for the video.
Cross out the tool they use, point at the unexpected one.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.