20:05London's Busiest Foot Tunnel Has A Law No One Can Fix
Save referenceCuriosity Gap
Evan rides through a foot tunnel and owns up to breaking the law. The arrow says the reason is an old coin with a king's head, which seems to make no sense. What could old money have to do with cycling here?
'Busiest' tells Londoners it's a tunnel they may well use, and 'A Law No One Can Fix' adds a second puzzle, why a rule would be stuck like that.
Holding the coin up close makes it as big as Evan in the frame, and the arrow from This is why marks the coin as the whole answer.
When the reason behind your story is a small, odd object, hold it up to the lens beside you doing the surprising thing. Point an arrow at the object as the reason, and leave the link unexplained.
Show the reason as an object, and hide how it connects.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.