Seven ordinary-looking people stand in a row and one of them is rich. You start guessing before you click, and you cannot check your answer without watching. The blindfolded hosts show they cannot tell either, so the game feels fair.
How the packaging works
Title
The title states the whole game in three words.
Thumbnail
The line-up of ordinary people turns the promise into a puzzle you start solving.
Remix this
Use this when your video is a guessing game the viewer can play from the image alone. Show all the options clearly and hide the answer. The click becomes the only way to score their guess.
The transferable lesson
Let the viewer start playing before the click
NicheComedyChallenges & Stunts
Click driverCuriosity GapExpectation Violation
Visual signalHeadline Text
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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