8:07Why Chicago Is The Opposite Of Every U.S. City
Save referenceCuriosity Gap
If you live in an American city, the title says Chicago is the opposite of yours. The thumbnail picks Houston to stand for the rest. At feed size you can't see the difference in the streets, so what makes them opposites?
'Opposite' is as strong as a comparison gets, and naming Chicago gives viewers a city they already picture, so they test the claim against what they know.
Blue against red labels the two cities as opposing sides before you read them, and the old maps promise an answer rooted in how each city was built.
When you claim one case breaks the rule for a whole group, pick the most famous case of the rule as its rival and put both names in the thumbnail. Keep the difference itself hidden.
Pick the most famous rival and hide what separates them.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.