11:42BMW: Please make cars like this again.
Save referenceIdentity & Self-Relevance
This speaks to car fans who feel new BMWs lost their way. 'VINTAGE BMWs ARE BETTER.' is a flat verdict, and the boxy old saloon on gold wheels is the case for it. If you agree, you click to hear it argued.
Addressing BMW directly with 'Please' makes it sound like a fan's plea, and 'like this again' implies the brand has stopped making cars people love.
The black saloon is shot low and in motion on a coastal mountain road, so it looks like a car you'd want to drive, not a museum piece.
When your audience feels the old version of something was better, put that opinion in the thumbnail as a flat statement. Show the old version at its best, and let the title speak to the company or group responsible.
State the opinion your audience already holds, then show it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.