14:13This UK Supermarket Now Sell American Style Brisket?! Are They Worth The Hype?
Save referenceExpectation Violation
Farmfoods is known for cheap frozen food, not American-style brisket. Yet the slice shown has the dark bark and pink smoke ring barbecue fans look for. You click to find out if it tastes as good as it looks.
'This UK Supermarket' holds back the name for the thumbnail to show, and 'Worth The Hype' tells you people are already talking about it.
UK shoppers know the farmfoods logo on sight, and the pink slice under BRISKET stands out against the black glove holding it.
When a budget brand starts selling something people link with specialists, put the brand's logo over the best-looking shot of the product. Let the title ask if it's any good.
Put the cheap brand's name on the premium-looking result.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.