38:37There's A New Plan To Replace The A380!
Save referenceCuriosity Gap
If you miss the A380, a plan to replace it is news. The thumbnail keeps the new plane under a sheet, with only its tail showing. You can't see what it looks like or who's building it, so you click for the reveal.
Naming the A380 pulls in fans of the double-decker, which stopped being built, and 'A New Plan' makes it news while keeping back whose plan it is.
A shape under a sheet is the familiar sign of an unveiling, and 'THE NEXT GIANT COMING SOON' says it's big and not public yet.
When your story is about something new that hasn't been shown yet, cover it in the thumbnail so only its outline shows. Name the famous thing it replaces in the title, and save who's behind it for the video.
Name what it replaces, and keep the new thing under wraps.
What to avoid copying
If the thing is still only a plan, don't show it as a finished object waiting under a sheet, because the image then promises more than the title does.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.