16:42The Psychology of Premium Ecommerce Brands
Save referenceCuriosity Gap
An olive oil, a backpack and a gummy pack have nothing in common, except that ecommerce founders know them as premium brands. 'It sells everytime' says one thing links them. The packaging doesn't say what 'it' is, so you click to find out.
'Psychology' promises the reason behind the sales, not a list of tactics, and 'Premium' speaks to founders who want to charge more rather than sell cheaper.
Product cut-outs on pure white look like a premium store page, so the design itself shows the standard, and the Shopify bag tells store owners it's for them.
When your lesson explains why several successful examples work, show three from unrelated categories side by side. Put the result on the thumbnail and keep the shared reason unnamed, so viewers click for the link.
Three unrelated winners and an unnamed 'it' that links them.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.