11:2848 Hours in Paris: What to Do & Not to Do (by a Local)!
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With only a weekend in Paris, the fear is wasting it on tourist traps. 'Only locals come here' offers the opposite, a place you'd never find alone, vouched for by someone who lives there.
'48 Hours' speaks to people with a short trip who can't afford a bad choice, and 'What to Do & Not to Do' promises both the picks and the traps.
The crêpe is held so close to the lens it's nearly as big as Lucile's face, and the arrow ties the smile to a café full of customers.
When you know places or tricks your audience can't find alone, say so in the thumbnail in plain words and point at the real spot. Show what they'd get there, held up close.
Offer the insider's spot, and show what's waiting there.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.