22:25Is Costco Food Good Quality or Just Cheap? | Sorted Food
Save referenceCuriosity Gap
Costco's low prices aren't in question, and the green tick next to PRICE admits it. QUALITY gets a red question mark. If you buy the giant wedge of cheese or huge bags of pasta, you want to know if it's good or just big.
'Or Just Cheap?' voices the suspicion bulk shoppers already have, and 'Sorted Food' at the end tells regulars whose verdict they're getting.
The checklist mostly restates the title, but the oversized pasta, oil, cheese and beef joint show Costco's bulk sizes, and the presenter's shrug asks the question for you.
When your audience already knows one strength of a product, tick it off in the thumbnail and put a question mark on the one they doubt. Show the actual products big enough to recognise.
Tick what they know, question what they doubt.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.