11:08The Island Inside New York City That You've Probably Never Heard Of
Save referenceCuriosity Gap
Manhattan and Queens get proper labels, but the island between them is just MYSTERY ISLAND. It sits in the middle of New York, yet you probably can't name it. What is it, and why haven't you heard of it?
'Inside New York City' makes it feel impossible to miss, and 'You've Probably Never Heard Of' dares New Yorkers and fans of the city to prove they have.
The pins copy a maps app, known places in red and the island in dark green, and the drone shot shows buildings, so it's clearly not an empty rock.
When your subject sits right beside things everyone knows, label the famous neighbours and give yours a mystery label in a different colour. Let the title say the viewer probably hasn't heard of it.
Name the famous neighbours, and hide the name that matters.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.