9:39What 4,000L of Rainwater Costs
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Storing 4,000 litres sounds like a farm job, yet this row of blue barrels sits in an ordinary back garden. £100.36 TOTAL, to the penny, reads like a real receipt and sounds too cheap. You click to see how Ziggy did it.
'4,000L' is big enough to sound expensive, so the title sets up a price you'd guess high and leaves the thumbnail to knock it down.
£100.36 TOTAL in black on white reads first at feed size, and the long line of barrels shows what 4,000 litres looks like beside a semi-detached house.
When your project costs far less than people expect, show the full size of it and put the exact total, pennies included, in the thumbnail. Let the title name the amount and save the method for the video.
Show the whole size, then the exact small price.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.