13:49The Deserved Downfall of F1
Save referenceStakes & Tension
Fans unhappy with how F1 is run get a villain, a stern face under an FIA cap. 'HOW TO KILL A SPORT' treats the rule-makers' choices as a step-by-step method. You click to see the case made against them.
'Deserved' is the provocative word, because it blames F1 rather than mourning it, which pulls in both frustrated fans and people itching to argue back.
The face fills the right half with a cold, level stare and the FIA badge on the cap, so fans know which body is being blamed before reading a word.
When your argument blames a person or body for a decline, make them the stern face of the thumbnail. Name the damage bluntly beside them, and let one judging word in the title take a side.
Make the one you blame the face, and take a side.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.