12:5024 Secret Flying Hacks You Didn’t Know You Needed
Save referenceCuriosity Gap
If you fly a lot, you assume you know how. 'I PROMISE, YOU'RE FLYING WRONG' says you don't, and 'I promise' makes it sound like a friend who's sure. The title and thumbnail never say what you're getting wrong, so you click to check.
'24' promises so many fixes that even frequent flyers expect to learn something, which backs up the thumbnail's claim that you're flying wrong.
The turquoise lagoon through the window puts the trip you're flying for in the frame, and the solid blue box keeps the challenge readable over the photo.
When your list fixes a routine your audience does on autopilot, tell them in the thumbnail they're doing it wrong, with a personal 'I promise' to soften it. Put the number of fixes in the title and reveal none.
Tell them their routine is wrong, and keep every fix hidden.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.