11:56Xiaomi 18 Pro Max: They've Done It Again!
Save referenceCuriosity Gap
'They've Done It Again' could be praise or a dig. 'Pro Max' is Apple's name, and an iPhone sits right beside the Xiaomi. Yet the red arrow points at a back screen the iPhone lacks. So is it a copy or an upgrade?
'Again' assumes you remember what Xiaomi did last time, which rewards phone fans who follow the rivalry and makes newcomers wonder what they missed.
Both phones held side by side show real size and finish, and a single red arrow, the only graphic, sends the eye straight to the back screen.
When you review a rival to a product your audience already owns, hold the two side by side. Point one arrow at the feature the familiar one lacks, and keep the title's verdict open to either reading.
Put the rival beside the one they own, and arrow the difference.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.