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I Feel The Future Of VR With Dexmo Haptic Gloves thumbnail11:45

I Feel The Future Of VR With Dexmo Haptic Gloves

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What to study

Timeliness & Exclusive Access

The gloves look like nothing you can buy, half robot, half skeleton. This is hardware almost nobody outside a lab has touched, and he is wearing both. The title stakes the bigger claim, that this strange kit is what VR becomes next.

How the packaging works
Title

It frames the gloves as the future of VR, felt first-hand before anyone else.

Thumbnail

It holds both strange gloves up to camera so the rare hardware fills the frame.

Remix this

Use this when you get access to something your audience cannot try yet. Fill the frame with the unfamiliar object itself and react to it. Your experience stands in for the one they cannot have.

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I Feel The Future Of VR With Dexmo Haptic Gloves thumbnail

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The transferable lesson

Rare access is the product; fill the frame with it.

NicheVirtual RealityGaming
Click driverTimeliness & Exclusive AccessCuriosity Gap
Visual signalUnusual ObjectSaturation Contrast
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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