12:11If You Want To Make a $1M This Year Start Teaching
Save referenceDesired Outcome
A million dollars is the draw, and 'Start teaching' is a surprising route to it, since teaching isn't known for paying well. If you know something others want to learn, the number starts to feel within reach.
'If You Want' lets viewers opt in to the goal, '$1M This Year' puts a size and a deadline on it, and the answer comes last as a command.
'Start teaching' repeats the title's last words, so the thumbnail relies on Sunny's direct smile and open palm, which present the words like a simple answer.
When your answer to a big goal is simple and a bit surprising, put the goal and a deadline in the title and end on the answer. Use the thumbnail for proof the answer works, not the same words.
Pair a big goal with a surprisingly simple answer.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.