22:29What’s Hiding Under Los Angeles Streets?
Save referenceCuriosity Gap
You've seen LA's skyline on screen many times, but never what's under its streets. The cutaway below it shows lit rooms, tunnels and a waterfall, as if a whole city runs underneath. You click to see how much of it actually exists.
'Streets' puts the mystery under roads people in LA drive every day, in a city known more for freeways than for anything under the ground.
A skyline this well known tells you the city before you read a word, and the short question above it is easy to read at feed size.
When your topic sits under or behind something famous, show the famous view people already know and ask a three or four word question over it. Save the specific answers for the video.
Ask a short question over a view everyone knows.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.