6:15Doing This (Almost) GUARANTEES You Get Hired In A Job Interview!
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Nearly guaranteed to get hired is about the biggest promise a nervous job seeker can hear. The thumbnail hints at how, crossing out Candidate and putting Friend in red. That's not the usual interview advice, so you click to learn how to make the switch.
'(Almost)' in brackets pulls the guarantee back just enough to believe, and 'Doing This' keeps the move itself hidden.
Crossing out Candidate and putting Friend in red shows the shift as a one-word swap, and the red arrow ties it to the man at the desk.
When your advice changes how someone should see themselves in a situation, cross out the label they'd expect and put your new label beside it. Let the title promise the result the new label brings.
Cross out the expected role, and name the one that wins.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.